Ashley Cain x ORC
Working alongside Ashley Cain, a former reality TV star who has over 2 million followers on Instagram, I brought together his social campaign with a running club in Glasgow to show the value of community in hardship. Ashley ran the length of the UK in memory of his late daughter, and was joined for a leg of the trip by Outlier Run Club. With the help of a local videographer, we produced a video to tell the story of what happened.
Digital and Influencer Partnerships
Snappy Runners
Working alongside Manchester-based running community Snappy Runners, we launched a video showcasing to tease our collaboration with a nod to the opening scene of Christopher Nolan’s The Dark Knight, produced by Charlie Watts.
This video was posted across Saucony’s EMEA social media channels, and was called out both internally and externally as a novel, innovative way to present a run club partnership.