This year, Saucony took over sponsorship of one of London’s largest races: the London 10k. I was tasked with not only leading community marketing across the city in the lead up to the event, but also looking after a group of professional athletes who had arrived from America to take part in the event. This included involving the athletes in community runs in the lead up to the event, showing them around the city, and escorting them around the race village on the day.

Pictured below post-race with Ironman 70.3 World Champion Rico Bogen. Other athletes included 7x All-American Vanessa Fraser and 2:09 marathoner Jared Ward.