Saucony x Run Happy Run Club
I led a longstanding partnership between Saucony and Run Happy Run Club, a running community based in Sheffield which brings people together under the slogan ‘Go Running, Meet People’.
In April 2024, I project managed a weekend-long activation with the club timed around the biggest race the city has to offer, the Sheffield Half Marathon. We did a shakeout run, held a sample sale and a pasta party, and put on a cheer zone for the runners’ families and friends to watch them. The sample sale raised over £2000 for Sheffield Children’s Hospital.
Supporting the community over the period of several years, we created a group of Saucony fans, for whom Saucony would always be the first choice when buying new shoes.
Community Running Partnerships
Saucony x Snappy Runners
In the lead up to the Manchester Marathon, I led a partnership with one of the most influential running communities in the city, Snappy Runners. The aim was to create a series around runners from the crew training for the race, as well as hosting several community runs in the lead up to the big day. Some of the content we captured along the way can be found below.
We also partnered with OTE, a leading sports nutrition company, in the month-long partnership to bring a larger audience to the activation.
